Along with the clothing market competition intensifies, shishi clothing enterprises are also further market segment. After repeatedly sadly "product shuffle" and "positioning adjustment", shishi fashion leisure clothing plate not only started to become visible, and has gradually into a strong.
Reporter in the interview recently found in shishi large casual dress cluster, has brought together carving, Jim, Kaldi holy fox, western manor, north latitude 30 degrees, LangDao, and made Curtis, she and her more than 20 fashion sportswear brand. There are many is designed to do fashion casual clothing enterprise, and is less heard the "new generation" clothing enterprise. Otherwise some brand clothing enterprise still holds concurrently do.
These enterprises have to create his own brand and fashion leisure characteristics play the market, at present already with "agent", "join" or "retail" in the form of major cities in the country has a large number of sales network, in the domestic young consumers has a lot of influence, carving and other brand also entered the international market.
After carving in Beijing, Shanghai and so on and the domestic big city after the market opened this year, Jim leisure men's wear has become the domestic fashion casual wear a dark horse in the national market sales already arranged to the forefront counterparts, and this one brand of the way to win, it is to be in style design has strong fashion elements and characteristics. LangDao and other fashion casual clothing also pin well, in the domestic market has two three line respectively have 600 to 1000 any number of terminal network.Be worth what carry is, she's the and so on several fashion women's clothing brands have come out, which makes up for in some degree shishi "almost no dress" weak, show the shishi dress in the new starting point "dare and jiangsu women's" competition a line "new dawn".
"Designed to do the fashion leisure, also is the market force out." Alum mansion a main leisure fashion clothes boss says so: now whether shishi, or other industrial cluster, leisure clothing also presents the increasingly serious homogenization tendency, many enterprise doing anything, the product is designed, the target customer base is also difficult to form. As we have learned, this company last adjusted market positioning, began to design team, please main fashion casual clothing, after nearly one year operation and fight, this year has set up a file in the domestic market pin well.
The fashion leisure wear the first is "fashion taste" to thick, by changing style, rich cultural means to attract young men and women. Jim's "family" Chen always think so. The company make full use of 20 next year's clothing production experience and accumulation of strength, please British famous stylist is aimed at China youth generation of consumption characteristics, design a series of "Chinese and western" recreational men's clothing and fashion, style grab an eye, do manual work is first-class, to the market more than a year will firmly occupied domestic a second line market share not small.
Small batch, change fast, this is the clothing market, especially young "tide" consumption a big characteristics. The older consumers of a costume to wear usually two or three years, "after 80", "90" see favorite style will want to buy. The fashion leisure wear is adapted to the characteristics. At the same time, trendy changeful style and multifarious deserve to act the role of, also increase the clothing culture content and added value of the major aspects, thus shishi these make better fashion leisure clothing brands, most common leisure than men's clothing or sports leisure wear a higher price.
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